TEDx Portland partnered with Thesis Agency for complete branding for their year 11, 12, and 13 events. I had the pleasure of working closely on year 11 and 12 with an extraordinary team at Thesis. Highlighted here is year 12. My team and I developed the look and feel based completely on the theme name of Alchemy, which was chosen by TEDx.

After many rounds of concepts and fine tuning, we landed on 12 distinct alchemy symbols and color palettes for all 12 speakers. Once the look was set, we developed every piece of content, from speaker reveals and ticket sales to a day-of intro video and a printed 200+ page book.

Our approach ensured a cohesive narrative and engaging experience throughout the event. Each component was meticulously crafted to resonate with the audience and reflect our brand identity. The integration of various media and formats allowed us to create a narrative that was not only informative but also captivating.