HP Hybrid Work

HP wanted to effectively demonstrate that hybrid work is here to stay in the long term, rather than being perceived as merely a temporary phase. They aimed for customers to recognize HP as a valuable resource dedicated to keeping their teams productive, secure, and connected in this evolving landscape.

My team at Thesis Agency developed an engaging direct mail program specifically tailored for a select group of potential clients. We employed a layered approach that included video, uniquely designed printed materials, and a thoughtful gift to encourage and motivate recipients to reach out to a sales representative for further information and assistance. The sales team made follow-up calls and messages to keep the conversation going.