HP Drive to Thrive

HP recognized a need to rebuild trust and excitement within its partnerships. To address this, our team at Thesis Agency crafted an internal campaign aimed at strengthening these relationships through appealing products and rewarding experiences. The campaign launched at a multi-day conference, designed to leave a lasting impact on attendees.

We collaborated closely with the keynote speaker to create a compelling introduction video that set the tone for the event. Additionally, we provided matching gear to foster a sense of unity among participants. Our comprehensive support included a dedicated website, along with targeted ads and email communications, ensuring that the campaign resonated throughout the conference and beyond. This strategic approach not only revitalized existing partnerships but also laid the groundwork for future collaborations.